“Where’s the next iPhone?” they ask. That’s such a dumb question. As Dediu argues at the start of his piece, the iPhone is the most successful product of all time. What sense does it make to expect the same company to make two of the most successful products of all time within the span of 15 years? It doesn’t really make much sense to expect any other company to make a product as successful as the iPhone soon. I think there’s a good chance the iPhone is a once in a lifetime product.The Pivot